Feel Good Sale of the Season

Jacuzzi Outdoor Living in Mission Viejo, California, is the leading hot tub brand’s first dedicated retail outlet. While the Jacuzzi corporate style leans conservative, the retail store needs to move merchandise, so pushes the brand guidelines with a more direct response approach. As the store entered its first Christmas season in its affluent location, the marketing directive was to promote the health benefits of its products. Since the holidays are a “feel-good” time of year, the promotion’s name resonated with both the therapeutic qualities of the merchandise and the spirit of the season itself. Since the branded store was the first under the Jacuzzi flag, television spots were produced to promote the new retail location. The :15 and :30 spots were supported by retargeted and geofenced ads, as well as a strong local presence on social media.