Cosmetic Campaign

A major market for the premiere healthcare financing credit card is that of elective cosmetic treatment. From Botox© to surgical implants, CareCredit focuses on the beautiful choices for its diverse cardholders. The hand-held physical nature of direct mail was a powerful channel for the cosmetic market. The use of soft-touch and textured paper stocks and spot gloss and matte varnishes gave the pieces a tactile experience that resonated with consumers interested in their cosmetic appearance. The use of short flaps set the mailers apart from other items in the mailbox. The direct mail campaign was supported my targeted e-blasts.