House of Blues is famous as a world-class music venue, but was often overlooked as a dining destination. Formerly known as "Crossroads," it was not quickly perceived as the restaurant of it's famous home. The restaurant/bar was renamed under that of its well-known brand, and launched a campaign to promote itself as not only a great dining and drinking destination, but also a live music venue in its own right. The combination of live music and a menu inspired by the American South creates a unique dining experience, day or night.