The Town Behind the Tinsel

If Hollywood is on stage, the City of Burbank is backstage. It is where the movies and television shows are created. The world-famous studios, antique district, world-class shopping and dining, resort and boutique accommodations, transportation centers and, of course, Beautiful Downtown Burbank, make the city a destination unto itself.

CITY OF BURBANK DESTINATION CAMPAIGN: Art Direction, Photo Direction, Design, Production

CITY OF BURBANK VISITORS MAP BROCHURE: Art Direction, Illustration Direction, Design, Production

CITY OF BURBANK, "THE TOWN BEHIND THE TINSEL" BRAND STYLEGUIDE: Concept, Tag Line, Art Direction, Design, Production

ALTERNATE CONCEPT COMPS

"SET FOR ADVENTURE"
A creative path explored, based on the client's original suggestion of procuring permissions of well-known corporate brands based within the City of Burbank. The BURBANK logo itself was composed of recognizable letters from famous studio and restaurant logos in and around town. Branded materials would promote Burbank's studio tours, restaurants, shopping, resort and boutique hotels and motels, nightlife, the transportation hub, etc., all from the perspective of iconic television and movie scenes and characters. Ultimately, the permissions could not be obtained in time for the new Brand Launch.

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