With more than 40 miles of beaches, Orange County, CA boasts some of the most beautiful coastal views in the world. But around that world, the county itself is often misperceived as part of Los Angeles. A number of regional beach resorts joined together to promote Orange County as a world-class destination in its own right, known collectively as the OCeanfront.
"THE OCEANFRONT" LOGO: Concept, Art Direction, Design
"THE OCEANFRONT" 3-PAGE DESTINATION AD: Concept, Theme Line, Art Direction, Design, Production
"THE OCEANFRONT" DESTINATION BROCHURE: Concept, Theme Line, Art Direction, Design, Production
"THE OCEANFRONT" SALES KIT: Concept, Art Direction, Design, Production